GD2D + PD3D
fresh Air*
by PureAustrianDesign
10-23 june 2011
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Austrian design culture has recently experienced a huge upswing. On the international design stage, contemporary design from Austria is standing for high quality.
"GD2D + PD3D, fresh air by Austria Pure Design" is the name of an itinerant exhibition which features outstanding, extraordinary and unusual works of contemporary graphic and product design from Austria. Much fresh air from Austria may be expected, as promise both JULAND* BarcelonaVienna, responsible for the concept, selection and architecture of the exhibition, and Stefan Moritsch (bkm working group) in charge of the selection in the field of product design.
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The big diversity and high quality of Austrian graphic design is shown in the form of illustrations and works from the fields of corporate design, editorial and promotion. The product selection, however, shows the clear profile of a single category: the chair as Austrian "supreme discipline".
The combination of product and graphic design is based on the fact that these two disciplines often merge naturally. A breathtaking exhibition architecture toys with both dimensions - 2D for graphics and 3D for product design – giving the visitor an opportunity to interact.
The whole exhibition is not exhaustive, but a subjective cross-section, which seduces the public to experience contemporary design from Austria and to appreciate it again. A click on www.pureaustriandesign.com allows the visitor to delve into the subject.
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*Austrian Itinerant Review
supported by Austrian Federal Ministry for European and international affairs. (BMeiA) Austrian Trade,
idea, concept and art direction Julia Taubinger, Andres Fredes JULAND * Barcelona Vienna
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Curated by Andres Fredes JULAND * Barcelona Vienna (graphic design) Stefan Moritsch, bkm design working group (guest curator product design)
Project Management Julia Taubinger, Lukas Ertl
